Case Study: Kitchen Kaboodle boosts Le Creuset sales and foot traffic with Comcast Spotlight

Kitchen Kaboodle - Customer Case Study

Kitchen Kaboodle, a Portland-Eugene retail store, wanted to launch a new Le Creuset color and use the opportunity to boost awareness, in-store traffic, online traffic, and sales. To do that, the company partnered with Comcast Spotlight to create a unified campaign across television and digital channels.

Comcast Spotlight developed a media plan that included Food Network TV spots, XFINITY.com in-banner video ads, and a homepage takeover, supported by a branded truck visit to store locations and a food drive for the Oregon Food Bank. The campaign drove increased Le Creuset sales, strong in-store foot traffic, and a high click-through rate from online advertising.

Kitchen Kaboodle