Case Study: Jim Sipala Kia boosts home-market share with Comcast Spotlight

Jim Sipala Kia - Customer Case Study

Jim Sipala Kia, a Philadelphia-area auto dealer with locations in Coatesville and West Chester, PA, wanted to move more vehicles off the lot and improve the effectiveness of its marketing across two suburban markets. Working with Comcast Spotlight, the dealership used a multi-screen advertising approach to support its local sales efforts.

Comcast Spotlight helped Jim Sipala Kia piggyback on Kia’s national and regional TV strategy with a broad mix of TV networks and pre-roll video advertising on XFINITY.com. The campaign strengthened the dealership’s hold on its home market, with year-over-year share in its home zone increasing 9% to reach 86%.

Jim Sipala Kia