Case Study: Independent Carpet One boosts sales with Comcast Spotlight

Independent Carpet One - Customer Case Study

Independent Carpet One, a retail flooring store in Westland, Michigan, wanted to put a local twist on a national 50% off sales promotion and stand out in a crowded market. Working with Comcast Spotlight, the company needed a marketing approach that would reach both local sports fans and a broader consumer audience.

Comcast Spotlight created a multi-screen campaign built around the “Simply Irresistible” message, using ESPN’s NFL coverage along with entertainment networks like Bravo, History, and Lifetime, plus pre-roll video ads on XFINITY.com. The campaign generated 25 leads and helped lift year-over-year written sales during the seven-week promotion by nearly 17%, totaling more than $91,000.

Independent Carpet One