Case Study: Import Specialty Service achieves 30% revenue growth with Comcast Spotlight

Import Specialty Service - Customer Case Study

Import Specialty Service, a Nashville auto service shop, struggled with broadcast TV advertising that was reaching too broad an audience and not enough owners of higher-end imported vehicles. Working with Comcast Spotlight, the business needed a way to focus its marketing on the right local customers and the media they actually watched.

Comcast Spotlight created a multi-screen advertising campaign that combined targeted TV and digital placements based on customer data and custom research, reaching affluent owners of brands like Mercedes, Lexus, and Porsche in the area around the store. The campaign ran on networks and sites such as CNBC, Discovery, FOX News, HGTV, XFINITY.com, and FOXNews.com, helping Import Specialty Service grow revenue by 30% in the first year and allowing it to reduce customer discounts after only a few months while still maintaining strong growth.

Import Specialty Service