Case Study: Illinois Center for Broadcasting boosts enrollment with Comcast Spotlight

Illinois Center for Broadcasting - Customer Case Study

Illinois Center for Broadcasting, a Chicago-area school offering training in the broadcast arts, needed to raise awareness in the community and reach prospective students ages 18 to 26. The school partnered with Comcast Spotlight to promote its programs through a multi-screen video advertising campaign.

Comcast Spotlight created a localized mix of TV and digital advertising, placing spots on youth-oriented networks like Cartoon Network/Adult Swim, Comedy Central, E!, and ESPN, along with banner ads on XFINITY.com and in-stream video on WatchESPN. By targeting both television and digital media to local Chicago zones, Comcast Spotlight helped the school connect with its audience and increase enrollment.

Illinois Center for Broadcasting