Case Study: Ibis Golf and Country Club boosts leads and sales with Comcast Spotlight

Ibis Golf and Country Club - Customer Case Study

Ibis Golf and Country Club, a West Palm Beach country club, wanted to reach upscale consumers aged 55 and over who might buy a home on the grounds or join as members. Working with Comcast Spotlight, the club used a multi-screen marketing approach to promote its unique lifestyle offerings.

Comcast Spotlight created a campaign that combined television advertising across mass-appeal and niche networks with digital banner ads on XFINITY.com, targeted to local sales zones including West Palm Beach, Palm Beach, and Boca Raton. The effort delivered strong results for Ibis Golf and Country Club, increasing leads by 32.5% year over year, home sales by 6%, membership sales by 22%, and new-visitor website traffic by 7.9%.

Ibis Golf and Country Club