Case Study: Hyundai of St. Augustine Becomes Top Hyundai Dealer with Comcast Spotlight

Hyundai of St. Augustine - Customer Case Study

Hyundai of St. Augustine, an auto dealer in the Jacksonville market, was meeting its goals but still losing sales in its primary market area to nearby competitors and other Hyundai dealers. Comcast Spotlight identified the gap through data analysis and recognized an opportunity to improve performance close to home.

Comcast Spotlight worked with Hyundai of St. Augustine on a multi-screen campaign targeting its primary market area, using manufacturer funding to reach viewers matching the dealer’s customer profile and placing banner ads on XFINITY.com with featured models and financing offers. The campaign helped Hyundai of St. Augustine become the top Hyundai dealer in the market, deliver consecutive strong monthly sales, and break a record-setting month again just five months later.

Hyundai of St. Augustine