Comcast Spotlight
273 Case Studies
A Comcast Spotlight Case Study
Hunt Green & James, a Jacksonville family law firm, needed to establish a market presence quickly and use its advertising budget efficiently to reach prospective clients, especially higher-income professionals. Comcast Spotlight helped by identifying programming that matched the firm’s target audience and supporting it with geographically focused online advertising on XFINITY.com to expand reach across multiple screens.
With this approach, Comcast Spotlight delivered stronger visibility and engagement for Hunt Green & James. Website traffic doubled, the caseload doubled within 90 days, and the firm attracted new clients that matched the profile of higher-income professionals.