Case Study: Humphreys College boosts enrollment with Comcast Spotlight

Humphreys College - Customer Case Study

Humphreys College, a small not-for-profit school with campuses in Stockton and Modesto, needed to grow awareness because it was largely a “best-kept secret” compared with larger universities and state schools. Comcast Spotlight helped the college address this challenge with a multi-screen advertising campaign designed to reach both recent high school graduates and older working adults.

Comcast Spotlight built the campaign around the message “Who are you going to be?” and placed ads across targeted TV networks as well as banner advertising on XFINITY.com to drive enrollment interest. The effort produced a 40% increase in enrollment, from 750 to 1,260 students, while also lowering the average student age, increasing the percentage of male students, and generating more than 29 hours of online video views.

Humphreys College