Comcast Spotlight
273 Case Studies
A Comcast Spotlight Case Study
Hughes Center, a Cherry Hill, NJ health business, wanted to reach local women ages 25–50 with an engaging way to promote coolsculpting. Comcast Spotlight helped the customer connect with potential patients across TV and digital screens.
Comcast Spotlight ran TV ads on networks popular with the target audience, including Food Network, OWN, and Bravo, featuring Kathy Wakile from The Real Housewives of New Jersey. The campaign was reinforced with banner ads on XFINITY.com that linked to coolsculpting information, and it increased traffic to the Hughes Center website by 30%.