Case Study: Homestead Garden Centers increases holiday sales and website traffic with Comcast Spotlight

Homestead Garden Centers - Customer Case Study

Homestead Garden Centers, a retail garden center with locations in Davidsonville and Severna Park, MD, worked with Comcast Spotlight to increase foot traffic and sales while building its brand in the Baltimore and Washington D.C. markets. The company needed a way to showcase its broad and frequently changing seasonal inventory and drive more visits to its stores.

Comcast Spotlight developed targeted television advertising focused on seasonal offers, supported by complementary online banner ads with a warm, family-friendly tone. The campaign helped Homestead Garden Centers achieve a 6.7% increase in net sales during the holiday campaign, generate more than 21,300 website visitors with over 76% being new visitors, and deliver more than 450,000 online impressions and 860+ click-throughs.

Homestead Garden Centers