Case Study: Hillside Contemporary Furniture boosts monthly business and gross margin with Comcast Spotlight

Hillside Contemporary Furniture - Customer Case Study

Hillside Contemporary Furniture, a retail furniture store in Bloomfield Hills, MI, wanted to build brand awareness and drive more sales without relying on heavy discounting that could hurt profit margins. Comcast Spotlight helped the company reach that goal with an advertising campaign designed to promote value while keeping price cuts from becoming the main message.

Comcast Spotlight created a cross-channel campaign built around the “Shh! Don’t tell my dad” theme, with TV ads on HGTV, Bravo, Lifetime, and Food Network, plus online ads on XFINITY.com that directed shoppers to Hillside’s website, store, and directions. The effort delivered measurable gains: monthly written business rose 28% year over year, and gross margin improved from 52.92% to 54.04%.

Hillside Contemporary Furniture