Case Study: Heroes West Sports Grill boosts beer and total sales with Comcast Spotlight video advertising

Heroes West Sports Grill - Customer Case Study

Heroes West Sports Grill, a restaurant in Joliet, IL, worked with Comcast Spotlight to boost traffic and sales from a location that was somewhat off the beaten path. The customer wanted to promote a newly expanded craft beer selection and had goals of increasing beer sales by 15% and overall sales by 7%.

Comcast Spotlight used multi-screen video advertising, including TV spots during live sports on networks like Comcast SportsNet, ESPN, ESPN2, and TNT, plus in-banner video on XFINITY.com to expand reach and frequency. The campaign surpassed expectations: beer sales rose 20% and total sales increased 10%, with the restaurant also reporting a strong lift in customers who said they saw its TV advertising.

Heroes West Sports Grill