Case Study: Hansel Subaru boosts monthly sales with Comcast Spotlight

Hansel Subaru - Customer Case Study

Hansel Subaru, a Santa Rosa, CA dealership, needed to build awareness in the North Bay among residents actively shopping for a new vehicle after opening a newly renovated facility. Comcast Spotlight helped the dealership reach Subaru’s core audience of families, women, and active lifestyle consumers with a multi-screen advertising campaign using local television and digital advertising.

Comcast Spotlight created a localized TV lineup that mirrored Subaru’s national cable schedule and added XFINITY.com digital ads with static and in-banner video, all driving viewers to inventory, offers, and financing information. The campaign increased sales by about 30 vehicles per month after TV launched, and after digital was added, the lift grew to 30 to 40 additional sales per month.

Hansel Subaru