Case Study: Gulf Coast State College boosts enrollments with Comcast Spotlight

Gulf Coast State College - Customer Case Study

Gulf Coast State College, a Panama City, FL education provider, wanted to increase awareness of its programs and boost enrollment. The college partnered with Comcast Spotlight to move beyond TV-only advertising and reach prospective students across multiple screens with geographically targeted marketing.

Comcast Spotlight built a campaign using targeted TV and digital placements, including networks popular with students plus XFINITY.com and FOXNews.com with static, in-banner video, and pre-roll ads. The effort helped Gulf Coast State College achieve a 29.57% year-over-year increase in enrollments, more early fall registrations, and more than 200 click-throughs in three months at a .09% CTR, about triple the national average.

Gulf Coast State College