Case Study: Grossinger Automotive Group breaks Black Friday sales records with Comcast Spotlight

Grossinger Automotive Group - Customer Case Study

Grossinger Automotive Group, a Lincolnwood, IL automotive dealer, set out to break its all-time sales record during the highly competitive Black Friday weekend. To help meet this ambitious goal, Grossinger worked with Comcast Spotlight on a multi-screen advertising campaign designed to cut through the noise and drive traffic for its two-day sale.

Comcast Spotlight developed a clean, Black Friday-focused message and ran it across top television networks and XFINITY.com, delivering an average of 4.5 impressions per viewer. The campaign also included pre-roll video, an e-mail login page takeover, and a custom website for the sale. The effort helped Grossinger sell 151 cars, exceeding the previous record by more than 40 units, while also generating over 33,000 website visits, 90,000 page views, and strong engagement across the following week.

Grossinger Automotive Group