Case Study: Green County Tourism boosts tourism spending with Comcast Spotlight

Green County Tourism - Customer Case Study

Green County Tourism in Monroe, WI, wanted to capitalize on the growing appeal of “artisan” experiences and attract potential visitors from Chicago and northern Illinois. Comcast Spotlight helped the tourism agency reach these audiences with a multi-screen marketing campaign aimed at travelers within about a 2.5-hour drive.

Comcast Spotlight used a mix of high-reach TV networks, including A&E, AMC, Food Network, FOX News, History, TBS and TNT, along with in-banner video on XFINITY.com featuring links to Green County Tourism’s website and social channels. The campaign helped boost tourism spending by 2%, while the digital video ads generated more than 1,000 views and 125 clickthroughs to the agency’s website.

Green County Tourism