Case Study: Goodwill of Silicon Valley boosts Halloween sales with Comcast Spotlight

Goodwill of Silicon Valley - Customer Case Study

Goodwill Industries of Silicon Valley wanted to boost store sales during Halloween by promoting its affordable costume selection and the help of its costume design team. The retailer also hoped to encourage customers to donate costumes back after the holiday and keep shoppers returning year-round. Comcast Spotlight helped Goodwill reach these goals through a multi-screen advertising campaign.

Comcast Spotlight ran targeted TV ads in neighborhoods near 19 area stores and extended the campaign online through Xfinity.com, marking the first time Goodwill used its TV spots on the web. The campaign delivered strong results, including an $18 million+ annual sales increase, 86,000+ more annual customers, 9,300+ engagements with in-banner video ads, and 27+ hours of cumulative online ad viewing time.

Goodwill of Silicon Valley