Case Study: Goodmark Chevrolet of Commerce boosts sales with Comcast Spotlight multi-screen video advertising

Goodmark Chevrolet of Commerce - Customer Case Study

Goodmark Chevrolet of Commerce, a Chevrolet dealership serving customers in the Athens and Gainesville areas of Georgia, wanted to build awareness among local consumers while reinforcing its “small-town customer service with big-city savings” message. To meet that challenge, it partnered with Comcast Spotlight on a custom multi-screen video advertising campaign.

Comcast Spotlight used demographic and geographic targeting to reach adults ages 25–54 near the dealership through TV placements on networks such as ESPN, AMC, CNN-related digital properties, and others, along with matching in-banner video ads on XFINITY.com and FOXNews.com. The campaign delivered 14,000 impressions and 170 views of the digital video ads, and Goodmark Chevrolet reported a year-over-year sales increase as a result of the multi-screen effort.

Goodmark Chevrolet of Commerce