Case Study: GOAL Academy boosts enrollment with Comcast Spotlight

GOAL Academy - Customer Case Study

GOAL Academy, a blended learning high school serving students across Colorado, needed help reaching young adults and parents who were looking for alternatives to traditional schools and increasing awareness of its school-choice options. Comcast Spotlight supported the school with targeted advertising to grow its presence in markets with opportunity.

Comcast Spotlight implemented a multi-screen campaign using television placements on youth- and family-oriented networks, along with in-banner video advertising on XFINITY.com to reach students and families researching education options online. The effort helped GOAL Academy increase enrollment by 400 students year over year and reach its target enrollment of 3,200 students.

GOAL Academy