Case Study: Gerald Kia boosts revenue and leads with Comcast Spotlight

Gerald Kia - Customer Case Study

Gerald Kia, a Chicago-area auto dealership, was preparing to open a brand-new showroom in Naperville and needed help communicating the move to local car shoppers. With strong competition in the market and a broad lineup ranging from affordable vehicles to a new luxury model, the dealership turned to Comcast Spotlight for targeted advertising support.

Comcast Spotlight built a campaign using television and digital video, including network placements, static in-banner video, in-stream video, and homepage takeovers on XFINITY.com to reach geographically targeted audiences. The campaign helped drive awareness for the grand opening, increased revenue compared with the months before the move, and boosted website leads and form submissions.

Gerald Kia