Case Study: Georgia Best Chevy Dealers boosts Chevrolet sales with Comcast Spotlight

Georgia Best Chevy Dealers - Customer Case Study

Georgia Best Chevy Dealers, an Atlanta-area association of Chevrolet dealers, needed to build awareness and drive sales for different vehicle lines among distinct audiences, from men interested in the Silverado truck to a broader audience for the Impala and Cruze. They partnered with Comcast Spotlight to use cable TV and digital advertising to reach these target groups more effectively.

Comcast Spotlight created a cross-screen campaign using targeted TV placements on sports, entertainment, news, and lifestyle networks, plus digital ads on XFINITY.com and pre-roll video. The effort delivered strong results: Chevrolet sales rose nearly 21% year over year during the campaign, increasing from 3,346 vehicles sold to 4,045.

Georgia Best Chevy Dealers