Case Study: Future Nissan of Folsom & Roseville achieves higher sales with Comcast Spotlight

Future Nissan of Folsom & Roseville - Customer Case Study

Future Nissan of Folsom & Roseville, a Sacramento-area auto dealership, wanted to engage prospective car buyers across multiple screens and generate more leads and sales, especially among shoppers considering a competing manufacturer. They partnered with Comcast Spotlight to support this effort with television and digital advertising.

Comcast Spotlight built a multi-screen campaign using TV spots on networks popular with the target audience, along with in-banner video on XFINITY.com that repurposed the dealership’s commercials. The digital ads also linked to inventory, parts and service information, and driving directions. The result was strong year-over-year growth, with Future Nissan of Folsom posting a 56.6% sales increase and Future Nissan of Roseville increasing sales by 14.5%.

Future Nissan of Folsom & Roseville