Case Study: Future Ford Auto Group boosts sales with Comcast Spotlight

Future Ford Auto Group - Customer Case Study

Future Ford Auto Group, a Sacramento-based auto retailer with two locations, wanted to increase brand awareness and connect with potential customers across a broad range of vehicle shoppers. To reach this audience, the company partnered with Comcast Spotlight using a multi-screen advertising approach that combined TV and digital media.

Comcast Spotlight created a geographically targeted campaign focused on highly populated areas in the region, running TV ads on networks like A&E, Discovery, FX, TBS, and TNT, along with in-banner video on XFINITY.com that linked viewers to Future Ford’s local sites. The campaign drove strong results, helping Future Ford Auto Group achieve a 21.5% year-over-year increase in sales.

Future Ford Auto Group