Case Study: Fremont Christian School grows enrollment by 10% with Comcast Spotlight

Fremont Christian School - Customer Case Study

Fremont Christian School partnered with **Comcast Spotlight** to address a familiar challenge: enrollment was below capacity, and the school wanted to better educate the community about what it offered across preschool through 12th grade. Using a multi-screen marketing campaign, the school aimed to raise awareness and attract more families in the Fremont, CA area.

**Comcast Spotlight** developed the “Big Opportunity—Small Environment” campaign, combining targeted TV placements with geographically focused digital ads on XFINITY.com to reach affluent families with school-age children. The effort exceeded expectations, driving an overall **10% enrollment increase** versus the original 5% goal; preschool enrollment rose **23%**, elementary enrollment increased **9%**, and secondary enrollment grew **5%**, with three grades reaching full capacity.

Fremont Christian School