Case Study: Fowler Auto Center boosts holiday car sales with Comcast Spotlight multi-screen advertising

Fowler Auto Center - Customer Case Study

Fowler Auto Center, a single-location Buick-GMC dealer in Ukiah, CA, wanted to refresh its brand after more than 30 years in business. Working with Comcast Spotlight, the dealership aimed to shift its messaging away from promotions and toward professionalism, reliability, and a more positive car-buying experience, while also driving awareness beyond the holiday period.

Comcast Spotlight created a 4th-of-July-themed multi-screen campaign using television and digital placements, including ABC Family, CNN, E!, ESPN, Food Network, HGTV, TBS, TNT, Travel Channel, and targeted ads on XFINITY.com and FOXNews.com. Geographically focused on Mendocino County, the campaign helped Fowler Auto Center sell two cars on a holiday when it had previously sold none, and it also increased showroom foot traffic.

Fowler Auto Center