Case Study: Fort Wayne Home & Garden Show boosts event and website traffic with Comcast Spotlight

Fort Wayne Home & Garden Show - Customer Case Study

Fort Wayne Home & Garden Show partnered with Comcast Spotlight to boost awareness and attendance for its annual event in Fort Wayne, IN. With only a three-week promotional window, the customer needed a way to maximize reach and frequency while driving both website visits and foot traffic.

Comcast Spotlight created a focused TV and online advertising campaign using news networks, the Weather Channel, and lifestyle channels such as HGTV, Food Network, TLC, and Discovery, along with banner ads on XFINITY.com linking to the show’s website. The campaign helped increase event traffic by 5% year over year and website traffic by 20% year over year, with the online lift primarily attributed to Comcast Spotlight’s advertising.

Fort Wayne Home & Garden Show