Case Study: Fort Wayne Home & Garden Show boosts attendance with Comcast Spotlight

Fort Wayne Home & Garden Show - Customer Case Study

Fort Wayne Home & Garden Show needed a way to reach a broad local audience and drive awareness for its annual event, which features everything from home and garden exhibits to family-friendly attractions. To help meet that challenge, the show partnered with Comcast Spotlight using a multi-screen advertising plan.

Comcast Spotlight ran ads across a wide mix of TV networks, added in-banner video on XFINITY.com and FOXNews.com, and used high-visibility display advertising with sign-in page takeovers on XFINITY.com. The campaign helped support one of the most successful events in the show’s 40+ year history, driving attendance to more than 40,000 people.

Fort Wayne Home & Garden Show