Case Study: Food City achieves record sales growth with Comcast Spotlight

Food City - Customer Case Study

Food City, a Knoxville retail grocer, faced growing pressure from two significant new competitors entering its market. To protect and expand its regional share, the company turned to Comcast Spotlight and used cable advertising supported by Comcast Spotlight’s online platforms to better connect with customers.

Comcast Spotlight delivered a multi-screen campaign that combined banner ads, pre-roll video, roadblocks, and full-page takeovers on XFINITY.com with targeted TV spots on channels like Lifetime, Food Network, HGTV, A&E, and History. The effort helped Food City achieve a record sales year and continue its expansion plans, while also increasing its commitment to digital advertising.

Food City