Case Study: Floors for Living doubles locations and revenue with Comcast Spotlight

Floors for Living - Customer Case Study

Floors for Living, a Houston-based retail flooring company, had previously tried broadcast TV without seeing strong results and was hesitant to return to television advertising. After meeting with Comcast Spotlight, the company looked for a smarter way to reach homeowners and businesses while expanding beyond its original core audience.

Comcast Spotlight helped Floors for Living execute a multi-screen advertising strategy using targeted TV spots on channels like HGTV, Food Network, and news networks, plus digital ads on sites such as XFINITY.com and FOXNews.com. The campaign also used geographic targeting and refreshed seasonal creative throughout the year. Over three years, Floors for Living doubled from 8 to 16 locations, revenue doubled annually, and website traffic increased.

Floors for Living