Case Study: Fleming Carpet and Flooring drives sustained growth with Comcast Spotlight

Fleming Carpet and Flooring - Customer Case Study

Fleming Carpet and Flooring, a long-established retail flooring store in Marietta, GA, needed an effective way to reach its core audience and keep driving business as consumer demand fluctuated. Working with Comcast Spotlight, the company looked for a multi-screen advertising approach that could support its single-location business and help it stay top of mind with local shoppers.

Comcast Spotlight helped Fleming Carpet and Flooring run targeted campaigns across TV networks such as CNN, Food Network, HGTV, Lifetime, Oxygen, and TLC, along with digital placements on XFINITY.com and FOXNews.com. Using geographic targeting to focus on likely customers, the campaign helped the store maintain business through the recession and benefit as new home construction recovered; Fleming reported increased business and customers often mentioned seeing the ads, indicating strong reach and relevance.

Fleming Carpet and Flooring