Case Study: FLB Entertainment Center achieves 25% annual growth with Comcast Spotlight

FLB Entertainment Center - Customer Case Study

FLB Entertainment Center, a family-owned entertainment business in Folsom, CA, wanted to build stronger awareness in the Sacramento market. Comcast Spotlight helped the customer address this challenge with a local advertising campaign designed to increase visibility and engagement.

Comcast Spotlight developed a humorous multi-screen campaign featuring FLB’s president as the “luckiest man in the world,” running local commercials and extending the same creative to XFINITY.com. Comcast Spotlight also hosted a custom sweepstakes with prizes including a tablet, GPS, portable DVD player, digital camera, and gas grill. The campaign drove 25% annual growth, up from 15% annual growth in the previous four years, while also increasing web traffic and lowering bounce rate.

FLB Entertainment Center