Case Study: Financial Builders Federal Credit Union boosts awareness and membership growth with Comcast Spotlight

Financial Builders Federal Credit Union - Customer Case Study

Financial Builders Federal Credit Union, based in Kokomo, Indiana, needed to build awareness after converting from a Chrysler employee-focused credit union to a community charter serving residents and workers in Tipton and Howard counties. Many local people didn’t realize they were eligible to join, creating a challenge in reaching and educating a broader audience with limited resources.

Comcast Spotlight provided geographically targeted multi-screen video advertising to help Financial Builders reach younger adults across relevant TV networks and sports programming, with additional in-banner digital video on XFINITY.com. The campaign helped Financial Builders grow awareness and business, with the credit union topping its savings goal by increasing account balances and pacing to surpass its annual membership growth goal.

Financial Builders Federal Credit Union