Case Study: Farah and Farah boosts brand awareness and site traffic with Comcast Spotlight

Farah and Farah - Customer Case Study

Farah and Farah, a Jacksonville-based law firm with offices across Florida and in Georgia, wanted to build brand awareness and generate leads through a community-focused campaign. Working with Comcast Spotlight, the firm aimed to connect with adults 18+ and sports fans by tying its message to the Jacksonville Jaguars and the upcoming NFL Draft.

Comcast Spotlight executed a multi-channel strategy that included TV ads on ESPN and NFL Network, plus digital in-banner video and pre-roll placements on XFINITY.com and WatchESPN, with draft-day roadblocks on XFINITY.com. The campaign delivered more than 138,000 impressions and drove an “exponential” increase in traffic to Farah and Farah’s website.

Farah and Farah