Case Study: Fairways and Greens Golf Center achieves year-over-year membership growth with Comcast Spotlight

Fairways and Greens Golf Center - Customer Case Study

Fairways and Greens Golf Center, a Knoxville recreation business, was facing a slow economy and strong local competition, and its radio advertising was not producing results. Comcast Spotlight helped the customer reach the area’s golf community more effectively with a multi-screen, interactive advertising campaign, including placement on the Golf Channel and a homepage takeover on XFINITY.com.

Comcast Spotlight’s solution combined TV advertising with interactive remote-triggered ads that offered a free two-week membership and directed viewers to learn more about the facility, plus an online link to the center’s website. The campaign generated 10–15 leads per week and contributed to year-over-year membership growth for multiple years.

Fairways and Greens Golf Center