Case Study: Fahrney Automotive Group boosts car sales with Comcast Spotlight

Fahrney Automotive Group - Customer Case Study

Fahrney Automotive Group, a Selma, CA auto dealer, needed a way to better connect with passionate college sports fans and drive more car sales. Comcast Spotlight helped the dealership reach Fresno State football fans with a targeted TV and digital advertising approach, including in-banner video ads on XFINITY.com and inventory-focused online ads.

Comcast Spotlight created a Fresno State Bulldogs-themed commercial that aired during games and paired it with online video and inventory advertising to expand reach and make vehicles easier to find. The campaign delivered strong results, with year-over-year monthly new-car sales up 54%, used-car sales up 26%, total growth of 42%, and increased website traffic that generated leads and sales.

Fahrney Automotive Group