Case Study: Everybody Rides boosts business and walk-in traffic with Comcast Spotlight

Everybody Rides - Customer Case Study

Everybody Rides, LLC, a used car dealership in Sevierville, Tennessee, faced a major challenge when road construction near its location redirected traffic away from the business. To stay visible and let shoppers know the dealership was still open and had inventory available, Everybody Rides turned to Comcast Spotlight for a multi-screen marketing approach.

Comcast Spotlight helped Everybody Rides implement a geographically targeted TV and digital campaign aimed at consumers within a 50-mile radius, using high-reach networks and banner ads on Charter.net. The dealership also refreshed creative regularly to highlight new inventory. The campaign increased business by 5% year over year and drove more walk-in traffic and inventory inquiries.

Everybody Rides