Comcast Spotlight
273 Case Studies
A Comcast Spotlight Case Study
Elite Smile Designs, a dental practice in West Palm Beach/Pompano Beach, needed to build a new business from scratch after relocating and facing a non-compete clause. Comcast Spotlight helped the practice reach prospective patients in its new market with targeted multi-screen advertising.
Comcast Spotlight used geographic targeting to focus ads within an approximately five-mile radius, combining primetime TV placements on networks like Style, Golf, and Logo with digital advertising on XFINITY.com. This strategy helped Elite Smile Designs quickly gain traction, reaching 50% capacity within its first quarter of advertising, a significant result for a brand-new location.