Comcast Spotlight
273 Case Studies
Case Study: El Pollo Loco achieves double-digit sales growth with Comcast Spotlight
A Comcast Spotlight Case Study
El Pollo Loco - Customer Case Study
El Pollo Loco, a San Francisco restaurant chain, needed help reaching multiple audience segments across its local market while supporting several franchisees. The challenge was to target Hispanic customers, blue-collar men at lunch, and women with children seeking healthier quick dinners. Comcast Spotlight provided the advertising solution.
Comcast Spotlight delivered a media mix of TV advertising across 19 networks, sports programming, and online pre-roll and in-banner video on XFINITY.com, while also using zoning capabilities to target a three-to-five-mile radius around each of El Pollo Loco’s 15 Bay Area locations. The campaign drove strong results, with San Francisco-area locations achieving double-digit growth versus the chain’s single-digit corporate benchmark, leading the company to plan future expansion using the same Comcast Spotlight approach.
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