Case Study: Edwards Food Giant grows Little Rock store count and stays top of mind with Comcast Spotlight

Edwards Food Giant - Customer Case Study

Edwards Food Giant, a grocery chain serving Little Rock and northeast Arkansas, faced intense competition from other grocers and needed to stay top of mind with local shoppers. Working with Comcast Spotlight, the retailer launched a multi-screen advertising campaign to reach a broad cross-section of consumers in its market.

Comcast Spotlight helped Edwards Food Giant identify the best channels to reach competitors’ customers, using a mix of TV networks along with the i+ platform and digital ads on XFINITY.com and ATT.net. The campaign combined weekly special spots with consistent branding messages, helping Edwards Food Giant grow from one to five Little Rock-area stores while maintaining stable sales and strong local awareness.

Edwards Food Giant