Case Study: Edaville USA boosts ticket sales and website traffic with Comcast Spotlight

Edaville USA - Customer Case Study

Edaville USA, a family amusement park and railroad in Carver, MA, needed an effective way to promote its fall and holiday events after extensive renovations, with the goal of driving families to its website for hours, directions, and ticket purchases. Comcast Spotlight helped the park reach the right local audience in the Boston market through targeted TV and online advertising.

Comcast Spotlight used ZIP code analysis to identify local target zones and built a media plan that included networks such as Cartoon Network, Lifetime, Nickelodeon, ABC Family, and New England Cable News, plus locally targeted online ads to extend reach and efficiency. The campaign delivered measurable results, including a 15% year-over-year increase in ticket sales, a 36%+ increase in website visits, and a 24%+ increase in unique website visitors.

Edaville USA