Case Study: East Heaven boosts sales with Comcast Spotlight multi-screen advertising

East Heaven - Customer Case Study

East Heaven Hot Tubs, a personal services business in Northampton, MA, wanted to attract more customers—especially women ages 18–64—and drive more traffic to its website so visitors could purchase gift certificates for hot tub soaks and massages. The company partnered with Comcast Spotlight to improve its marketing approach across TV and digital channels.

Comcast Spotlight implemented a multi-screen campaign using television advertising in the Springfield market and digital placements on XFINITY.com, including in-banner, pre-roll video, and email page ads. The strategy helped boost East Heaven Hot Tubs’ sales by 10–12% during its busy fall-through-spring season and by 5–10% in the slower summer months.

East Heaven