Comcast Spotlight
273 Case Studies
A Comcast Spotlight Case Study
Dwelling Home, a Philadelphia retail home décor store, needed to drive new business to both its website and physical location for a custom-order sales promotion. They turned to Comcast Spotlight for a custom-created multi-screen advertising campaign designed to boost awareness and response.
Comcast Spotlight expanded Dwelling Home’s existing geographically targeted pre-roll video strategy to the full Philadelphia market and added television advertising in two local zones on popular cable networks including HGTV, Food Network, Bravo, and CNN. The campaign helped increase sales for the featured promotional event, generated more than 1,150 new website visitors, and boosted sales inquiry calls.