Case Study: Downtown Hyundai boosts car sales and showroom traffic with Comcast Spotlight

Downtown Hyundai - Customer Case Study

Downtown Hyundai, a Nashville auto dealership, wanted to sell more cars to fans of the Nashville Predators hockey team while also showing civic support for the team. To help achieve this goal, the dealership turned to Comcast Spotlight for a multi-screen advertising campaign.

Comcast Spotlight created a hockey-themed commercial that aired during Predators games and extended the campaign with matching ads on XFINITY.com. The effort delivered measurable results for Downtown Hyundai, including a 22% month-over-month sales increase (16 additional cars), an 18% increase in showroom traffic, and an 8% increase in inquiries.

Downtown Hyundai