Case Study: DirecTax grows tax preparation business 20% with Comcast Spotlight

DirecTax - Customer Case Study

DirecTax, a Jacksonville financial services company, wanted to move beyond radio advertising that had delivered little return and find a better way to build brand awareness and attract more tax-filing customers. The company worked with Comcast Spotlight to improve its marketing approach and support growth during tax season.

Comcast Spotlight developed a multi-screen advertising campaign for DirecTax that featured the business owner in the commercials, targeted neighborhoods where likely customers lived, and extended the TV creative into XFINITY.com with a direct link to DirecTax’s website. The campaign helped DirecTax grow its tax preparation business by 20% year over year, and the company planned to run the campaign again the following season.

DirecTax