Case Study: Dillon Ridge Liquors boosts sales and stays Summit County’s favorite with Comcast Spotlight

Dillon Ridge Liquors - Customer Case Study

Dillon Ridge Liquors, a retail business in Dillon, Colorado, faced the challenge of staying top of mind after being voted Summit County’s favorite liquor store for 14 years. To continue building awareness, loyalty, and sales, the company partnered with Comcast Spotlight on a multi-screen advertising campaign.

Comcast Spotlight implemented a mix of TV commercials on top cable networks and digital advertising on XFINITY.com, including an in-banner video ad with links to store hours, location, beer of the month details, and the wine club. The campaign helped Dillon Ridge Liquors earn its 15th consecutive “best in market” recognition and achieve a record-setting financial year, with business growing by 8% to 15% annually when using Comcast Spotlight advertising solutions.

Dillon Ridge Liquors