Comcast Spotlight
273 Case Studies
Case Study: Dick Huvaere’s Chrysler Dodge Jeep Ram boosts top-selling Ram status with Comcast Spotlight
A Comcast Spotlight Case Study
Dick Huvaere’s Chrysler Dodge Jeep Ram - Customer Case Study
Dick Huvaere’s Chrysler Dodge Jeep Ram, a Richmond, MI auto dealership, needed a better way to communicate to car shoppers that its business was built without “gimmicks” and to stand out in a crowded market. The dealership turned to Comcast Spotlight to help reach likely Chrysler brand buyers across multiple screens.
Comcast Spotlight helped the dealership target relevant TV networks and sports programming, including Detroit Tigers baseball and ESPN’s Monday Night Football, while also extending the campaign with in-banner and pre-roll video online to reach younger “Generation Y” shoppers. The effort increased brand visibility and recognition, and Dick Huvaere’s Chrysler Dodge Jeep Ram became the top-selling Ram dealer in Chrysler’s Great Lakes Business Center.
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