Case Study: Detroit Auto Dealers Association drives Ford dealership growth with Comcast Spotlight

Detroit Auto Dealers Association - Customer Case Study

Detroit Auto Dealers Association partnered with Comcast Spotlight to help Southeast Michigan Ford Dealers stand out during the North American International Auto Show and drive more customers to Michigan-area dealerships. The challenge was to turn auto show interest into dealership traffic by giving viewers easy access to Ford product and technology content across TV and digital channels.

Comcast Spotlight used its interactive television advertising platform to add clickable overlays to auto-show commercials and ran matching video content on XFINITY.com through in-banner video. The campaign delivered strong results over eight months, including 7.5% year-over-year growth in total Ford registrations in the Detroit market, a 36.2% increase in F-Series truck registrations, and 450+ hours of video viewed, while Ford also reached a market-leading 83.6% same-make loyalty rate in the first half of the year.

Detroit Auto Dealers Association