Case Study: Denver Performing Arts Center boosts season subscriptions and ticket sales with Comcast Spotlight

Denver Performing Arts Center - Customer Case Study

Denver Performing Arts Center partnered with Comcast Spotlight to meet an ambitious two-month holiday marketing challenge: sell out *A Christmas Carol* while also growing higher-ticket season subscriptions. The center, which had traditionally focused on single-show advertising, needed a campaign that could reach its core audience of higher-income women ages 35–64 and support multiple goals at once.

Comcast Spotlight built a targeted cross-channel media plan using networks like Bravo, HGTV, Food Network, and ABC Family’s “25 Days of Christmas,” plus a Cyber Monday online campaign on XFINITY.com and the Comcast Digital Entertainment network. The effort drove 577 inquiries on launch day, with 10% converting to season subscriptions, made Cyber Monday the organization’s top single day for multiple-show ticket sales, and delivered 103% year-over-year season subscription growth.

Denver Performing Arts Center