Case Study: David and Associates achieves 2,900 leads with Comcast Spotlight

David and Associates - Customer Case Study

David and Associates, a Centre for Cosmetic & Implant Dentistry in Jacksonville, needed a way to reach a broad mix of prospective patients and stand out in a competitive market. They turned to Comcast Spotlight for a multi-screen video advertising campaign designed to connect with both younger and older audiences.

Comcast Spotlight built a strategy using targeted TV and digital video ads, including in-banner video, pre-roll on XFINITY.com, and interactive TV applications, with messaging tailored by audience and geography. The campaign delivered more than 3.7 million in-banner video impressions, 6,115 minutes of video viewing, over 6,100 video-on-demand views, and 2,900 leads, generating more than 11,000 total minutes of VOD engagement.

David and Associates